Emerging growth and venture technology video series part one: Challenger brand

Dentons Canada collaborated with Globalive Media to produce an eight-part video series featuring clients from emerging growth and venture technology companies across the country. The series is hosted by notable Canadian entrepreneur, Tony Lacavera.

Jay Klein, Founder and CEO of The PUR Company Inc., shares lessons learned and challenges he faced when creating and entering the marketplace in the early days of PUR. He also explains how he secured his first customers, and how his team helps drive the company’s international growth strategy.